CLE Travelbackers Frontline Training Program Moves into High Gear

CLE Travelbackers Frontline Training Program Moves into High GearJennifer KramerDestination Cleveland, 2016 Host Committee

Research shows when a visitor has a positive experience with a frontline staff member, be it a hotel concierge, an Uber driver or a docent at a world-class museum, chances for repeat visitation and positive word of mouth increase significantly.

To build on these experiences, Destination Cleveland, the convention and visitors bureau of Greater Cleveland, offers CLE Travelbackers, a training program for the local hospitality community. The three-hour program provides knowledge and tools to enhance visitor experiences and promote the city as a premier destination. And, with the Republican National Convention just a few months away, it couldn’t be a better time to take advantage of the training.

“We all know the importance of making a great first impression. CLE Travelbackers supports our valued hospitality team members by encouraging them to connect with one another, experience their hometown as a place to visit and join in by providing best-in-class service to ensure visitors have a great experience and ‘travel back’ to Cleveland ” said Hannah Belsito, Vice President of Destination Development & Community Affairs for Destination Cleveland. “We’re excited to offer this training to the many who will have a role in hosting the 50,000 people expected to visit Cleveland in July.”

The CLE Travelbackers three-hour interactive workshop sessions are held on the first Tuesday of every month. Yet, in an effort to prepare the community for the magnitude of visitors who will be in town for the Republican National Convention, Destination Cleveland has increased the frequency of the sessions to weekly at the following locations:
• First Tuesday: Maltz Museum of Jewish Heritage, East Side (includes admission for a future visit)
• Second Tuesday: 100th Bomb Group, Airport
• Third Tuesday: Melt Bar and Grilled, Independence
• Fourth Tuesday: Rock and Roll Hall of Fame, Downtown (includes admission for the day)

Since the program’s inception, CLE Travelbackers has trained more than 1,600 participants from more than 150 organizations, including The Ritz-Carlton, Cleveland, Uber, The Rock and Roll Hall of Fame and Museum, Cleveland Hopkins Airport, Ace Taxi Service Inc. and Lola Bistro. While the program is designed for Cleveland’s frontline hospitality staff, including hotel concierge, cab drivers and tour guides, CLE Travelbackers is open to anyone who would like to attend.

Thanks to the generosity of PNC Bank, up to five members from an organization can attend the May and June 2016 CLE Travelbackers frontline training program sessions at no cost. Additional participants can register at the regular partner rate of $25.

To learn more about the CLE Travelbackers program or to register, please visit