In late March, the Cleveland 2016 Host Committee announced its plans to enhance the thoroughfares of Downtown Cleveland and University Circle with a temporary signage campaign to welcome visitors to the region for the Republican National Convention.
In an effort to adorn street poles in key pedestrian corridors and arrival points with interesting visuals, the Host Committee will creatively execute a concept called, “We the people welcome you to Cleveland,” which seeks to highlight one of the many strengths of the region as identified by the RNC Site Selection Committee – its people. The temporary signage will feature the faces of Northeast Ohio residents as a way to personify the city and the welcoming nature of the community.
To accurately represent the region’s diversity, the Host Committee enlisted the help of area residents through a casting call on Saturday, April 16 at the Global Center for Health Innovation for the first 200 people interested in being considered to appear on temporary signage.
On casting call day, doors weren’t slated to open until 9 a.m., but a line wound its way around the Global Center hours before, with the first participant having taken his place in line at 5 a.m. By the end of the day, 144 passionate Northeast Ohio residents donned their best smile in hopes of being one of the 50 selected to appear on the welcome banners.
The Host Committee will make its final decisions by the first week of May so that signage can be installed in the weeks leading up to the Convention.
“We are really excited to have the community to take part in welcoming the thousands of visitors who will attend the Convention,” said David Gilbert, president and CEO, Cleveland 2016 Host Committee. “Hosting this event presents us with the unique opportunity to showcase our community to the world, and it cannot be done correctly without highlighting the city’s greatest asset, our people.”