05: Cleveland’s Creator of Content Marketing

05: Cleveland’s Creator of Content Marketingwith Joe PulizziFounder of Content Marketing Institute

Known in the marketing world as the godfather of content marketing, Joe Pulizzi’s first foray into entrepreneurship was one of almost certain failure. Pulizzi, the founder of Content Marketing Institute (CMI), created a unique marketing perspective and turned it to fortune with a success story that is quintessentially Cleveland. By melding technology and marketing, Pulizzi’s CMI became the fastest-growing business media company in the nation. Now, his annual event, Content Marketing World, brings thousands of marketers to Cleveland from around the globe to learn about marketing while enjoying the city’s renaissance.

Listen to this episode of Start In CLE to learn how Joe went from digital media exec to struggling entrepreneur to founder of multiple startups, including CMI. Moreover, learn the pivotal role that Cleveland has played in Joe’s personal and professional growth and continued success.